Concept - The Tauntaun Sleeping Bag

I came across an article in the November 29th issue of the New York Times Magazine about a joke product that generated so much attention—not only among consumers but among the license holders as well—that it has been put into full-scale production. That product is the Star Wars: Tauntaun Sleeping Bag.

Based on the scene in The Empire Strikes Back (you know the one...), this novelty item started out as an April Fool's Day joke on ThinkGeek.com's website. Each year, the online retailer devotes their homepage to non-existent items, complete with catalog descriptions, pictures/video, prices and even a "Buy Now" button. When unsuspecting consumers click to buy, they get a Happy April Fool's Day message from the folks at ThinkGeek.

According to the article, the sleeping bag attracted so much attention—tens of thousands of emails and phone messages, no less—that the folks at LucasFilm, Ltd. contacted ThinkGeek about putting the bag into full, licensed production.

The bag retails from $99 and features a Tauntaun head pillow and in intestine-like pattern on the inside of the bag. Below is a link to the article if anyone is interested in read it.



http://www.nytimes.com/2009/11/29/magazine/29fob-consumed-t.html?_r=1&ref=magazine