Friday, November 20, 2009

Show & Tell: Narative Product

For this week's Show & Tell, I chose Samuel Adams Cranberry Lambic. The Cranberry Lambic is a seasonal beer that is only offered in the Samuel Adams Holiday Pack and is one of my favorite beers. It doesn't have a lot of narrative to it, but does feature a brief explanation of what's in it, as well as a suggested food pairing. Below is a part of that narrative:
Our version of a traditional Belgian lambic is brewed with the juice of native American cranberries, a unique top-fermenting yeast and a touch of maple syrup. This is a special brew for the holidays. Cheers! -Jim Koch
I'll save the food pairing for class tomorrow, but I found this to be a nice touch to very good beer.


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